1.29.2009

Aptera

From a Tony Borroz article in Wired
One thing is for sure. Aptera Motors has built a car that screams "this is the future" like nothing else out there, and that's captured the imaginations of more than green car enthusiasts. It's captured the imagination of Madison Avenue.

Can Middle America be far behind?

And I love Aptera's website.

This Aptera ad is complete with goofy optimistic 60's music... I have to say, it looks a little wobbly, doesn't it? It reminds of suburbans fads of the past, like gargantuan brick bar-b-que pits or trampolines that never get used. Having the look of a small aircraft without the wings, one has to wonder how it will do in our mid-west winters. And sorry, but I don't buy the environmentally safe manufacturing methods and components. It's plastic and solar and it takes huge amounts of energy to make and propel, just like every mother mode of motorized transportation. In 30 - 50 years humanity will wonder what the heck we were thinking, the same way we now ponder past excessive coal use or, hey, Al Gore's electric bill.
Still, it is an image of a hopeful future that has been lacking lately.

No comments: